Book Chapter – Unveiling Customer Insights Using Social Network Analysis in Modern Marketing Strategy
We are proud to share that Dr. Arun Sampaul Thomas from the Department of Artificial Intelligence at Anurag University has published a prestigious book chapter titled “Unveiling Customer Insights Using Social Network Analysis in Modern Marketing Strategy: The Influence of Urban Economic Uncertainty.” This chapter has been published in the renowned Elsevier book series Advances in Computers on 20th September 2025.
The work explores the application of social network analysis in understanding customer behavior and marketing strategies in the context of urban economic uncertainty.
Anurag University takes immense pride in the achievements of its students, faculty, and research scholars. Every individual success is a reflection of the collective commitment to excellence, innovation, and meaningful contribution that defines the institution’s academic culture.
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By AU Media Team
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