Book Chapter – Unveiling Customer Insights Using Social Network Analysis in Modern Marketing Strategy

We are proud to share that Dr. Arun Sampaul Thomas from the Department of Artificial Intelligence at Anurag University has published a prestigious book chapter titled “Unveiling Customer Insights Using Social Network Analysis in Modern Marketing Strategy: The Influence of Urban Economic Uncertainty.” This chapter has been published in the renowned Elsevier book series Advances in Computers on 20th September 2025.

The work explores the application of social network analysis in understanding customer behavior and marketing strategies in the context of urban economic uncertainty.

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